Two PSA’s recently completed for Éduc’alcool which promotes responsible drinking. The Éduc’alcool folks came to Pascal Blais Studio with an idea to do these two spots in traditional 2D animation. We proposed we produce them as a throwback to the old Tom & Jerry cartoons of the past, with similar character design and background styling. We even added some real film grain to complete the look. My old colleague Mike Surrey animated the lead cat. The spots caught the attention of Infopress who wrote a short article here. English dubs are forthcoming. My hats off to the Pascal Blais team for their excellent work.
Over the Summer I directed a new Jamieson commerical with the great team at Pascal Blais Studio and the talented Guillaume Blackburn. Live action component was shot at Wallace Studios in Toronto.
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